generate online growth

eCommerce Promotions

consistence and discipline goes a long way

who is your audience

Original Content

Imagine seeing the same news 100 times per day. Each time, the audience will have a % loss of interest. To give you an explosive grow of attention WestRoadSouth put the piece together in harmony to bring original content for your brand. To do that requires consistency and discipline every month. New ideas, products, sales formulation...

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Engagement

Engagement is very abstract in an online world, yet a measurable KPI. Engagement could be a click, a request, an interaction between people or an application. On a branding level, understand what brand value drives engagement is important. On a marketing level, what catches the eyeball or interests of the audience might give that energy for an engagement.

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Conversion

The promotion or campaign must be purpose-specific. It is, what conversion are you looking for? An increase in members? Sales growth? Or a re-purchase? Many companies skip all planning and jump straight towards SALES without paying attention to the process. Let you customers buy from you today.

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Campaign Planning